Market analysis
Pet Grooming in Rexburg, ID
Opportunity Score
Medium confidence
ChallengingDemand score
35
Competition score
38
Population score
70
Income score
43
Growth score
100
Risk score
31
Quick Take
Moderate Opportunity
A pet grooming in Rexburg, ID scores 50/100.
Market conditions support a new pet grooming, with an estimated average annual revenue of $108,150.
Key Opportunities
- Annual population growth of 7.2% supports a steadily expanding customer base.
Key Risks
- Market conditions indicate an over-served market: approximately 386 target customers per competitor (4 competitors against an estimated 4.4 supportable locations).
Key Challenges
- Capturing 309 of the 1,545 target customers in the market.
- Establishing brand awareness in a new market.
Advertisement
Revenue Potential
Supporting factors Medium confidence
- Households
- 9,212
- Estimated pet (dog) ownership rate
- 38%
- Owners using professional grooming
- 45%
- Income adjustment
- ×0.98
- = Target customers in town
- 1,545
- Avg visits per year
- 5
- Avg ticket
- $70
- = Total town market
- $541K
- ÷ (4 competitors + you)
- 5
- = Your median revenue
- $108K
Potential customers
309
regular customers / yr
Annual revenue
$108K
median estimate
Revenue Simulator
Average transaction$70
Customers per day12
Daily
$840
Monthly
$25K
Annual
$302K
above market high
Competition
Market appears
Over-served
386 expected customers per competitor · one location needs ~616
Source: Estimated from industry density benchmarks
Competitors
4
room for ~4.4
Saturation
Moderate
91% of capacity
Strength
53
competitor quality
UnderservedSaturated
Gemini Competition Estimate
Town Data
Population
39,589
Growth
+7.2%
per year
Median income
$50K
Households
9,212
Business density
35.6
per 1,000 residents
Gemini Market Analysis
How We Calculated This
Town data: U.S. Census Bureau ACS 2023 5-year (Rexburg city, Idaho). Competitors: Estimated from industry density benchmarks. Business assumptions for pet grooming come from our editable assumptions table.
Estimated Population
39,589
High confidence
Estimated Households
9,212
High confidence
Median Income
$50,359
High confidence
Population Growth
7.2% / yr
High confidence
Estimated Target Customers
1,545
Medium confidenceFrom business assumptions
Competitor Count
4
Medium confidenceEstimated from industry density benchmarks
Customers per Competitor
386
Medium confidenceOver-served
Market Saturation Score
38/100
Medium confidenceModerate
Opportunity Score formula
Opportunity = 0.2 × Demand + 0.45 × Competition
+ 0.1 × Population + 0.1 × Income + 0.15 × Growth| Factor | Score | Weight | Points | How it's scored |
|---|---|---|---|---|
| Competitor density | 38 | 45% | 17.1 | 1,545 target customers ÷ 4 competitors = 386 per competitor, vs. ~616 one location needs (ratio 0.63). Score = ratio × 60. |
| Demand | 35 | 20% | 7 | Your share (309 customers) vs. the ~616 one location typically needs. 100% of need = 70 points. |
| Population | 70 | 10% | 7 | 39,589 residents on a log scale (5,000 = 30 points, ~50,000 = 75). |
| Median income | 43 | 10% | 4.3 | $50,359 vs. a $55,000 baseline. |
| Population growth | 100 | 15% | 15 | 7.2% per year. Score = 40 + growth × 18. |
| Opportunity Score | 50 |
Confidence: High = live Census or Google Places data · Medium = industry benchmarks applied to census data · Low = modeled town data or generic business assumptions.
5-year revenue outlook
FAQ: Pet Grooming in Rexburg, ID
Advertisement
Get weekly market picks
Get alerts when the pet grooming market in Rexburg changes.