Market analysis
Car Wash in Ogden, UT
Opportunity Score
Medium confidence
Viable with focusDemand score
55
Competition score
53
Population score
86
Income score
74
Growth score
44
Risk score
39
Quick Take
Moderate Opportunity
A car wash in Ogden, UT scores 58/100.
Market conditions support a new car wash, with an estimated average annual revenue of $217,760.
Key Opportunities
- Median household income of $70,053 supports premium pricing.
Key Risks
- Lower barriers to entry may encourage additional competitors.
Key Challenges
- Capturing 1,210 of the 10,888 target customers in the market.
- Capturing market share within an established competitive landscape.
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Revenue Potential
Supporting factors Medium confidence
- Households
- 32,995
- Vehicle ownership rate
- 91%
- Households using paid washes
- 35%
- Income adjustment
- ×1.04
- = Target customers in town
- 10,888
- Avg visits per year
- 10
- Avg ticket value
- $18
- = Total town market
- $1.96M
- ÷ (8 competitors + you)
- 9
- = Your median revenue
- $218K
Potential customers
1,210
regular customers / yr
Annual revenue
$218K
median estimate
Revenue Simulator
Average transaction$18
Customers per day110
Daily
$2K
Monthly
$59K
Annual
$713K
above market high
Competition
Market appears
Balanced
1,361 expected customers per competitor · one location needs ~1,529
Source: Estimated from industry density benchmarks
Competitors
8
room for ~7.2
Saturation
High
110% of capacity
Strength
78
competitor quality
UnderservedSaturated
Gemini Competition Estimate
Town Data
Population
86,973
Growth
+0.2%
per year
Median income
$70K
Households
32,995
Business density
39.1
per 1,000 residents
Gemini Market Analysis
How We Calculated This
Town data: U.S. Census Bureau ACS 2023 5-year (Ogden city, Utah). Competitors: Estimated from industry density benchmarks. Business assumptions for car wash come from our editable assumptions table.
Estimated Population
86,973
High confidence
Estimated Households
32,995
High confidence
Median Income
$70,053
High confidence
Population Growth
0.2% / yr
High confidence
Estimated Target Customers
10,888
Medium confidenceFrom business assumptions
Competitor Count
8
Medium confidenceEstimated from industry density benchmarks
Customers per Competitor
1,361
Medium confidenceBalanced
Market Saturation Score
53/100
Medium confidenceHigh
Opportunity Score formula
Opportunity = 0.2 × Demand + 0.45 × Competition
+ 0.1 × Population + 0.1 × Income + 0.15 × Growth| Factor | Score | Weight | Points | How it's scored |
|---|---|---|---|---|
| Competitor density | 53 | 45% | 23.9 | 10,888 target customers ÷ 8 competitors = 1,361 per competitor, vs. ~1,529 one location needs (ratio 0.89). Score = ratio × 60. |
| Demand | 55 | 20% | 11 | Your share (1,210 customers) vs. the ~1,529 one location typically needs. 100% of need = 70 points. |
| Population | 86 | 10% | 8.6 | 86,973 residents on a log scale (5,000 = 30 points, ~50,000 = 75). |
| Median income | 74 | 10% | 7.4 | $70,053 vs. a $55,000 baseline. |
| Population growth | 44 | 15% | 6.6 | 0.2% per year. Score = 40 + growth × 18. |
| Opportunity Score | 58 |
Confidence: High = live Census or Google Places data · Medium = industry benchmarks applied to census data · Low = modeled town data or generic business assumptions.
5-year revenue outlook
FAQ: Car Wash in Ogden, UT
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